This is not your typical acquisition story.
When a company buys another, the brand usually gets absorbed, tucked under a new logo, or quietly retired. But Grammarly just did the opposite. After acquiring the email app Superhuman in July, the company is now renaming itself to Superhuman while the product Grammarly will continue to be called Grammarly.
Yes, it’s a little confusing at first. But there’s something much bigger happening here.
This isn’t about a name.
It’s about positioning for the AI productivity war.
Superhuman (formerly Grammarly) Wants to Be Your Work Brain
Along with the rebrand, the company is launching Superhuman Go, an AI assistant built right into the existing Grammarly extension. But this is not the usual “rewrite this paragraph” type of AI assistant.
Superhuman Go can:
- Give writing and tone suggestions (the classic Grammarly move)
- Help you respond to emails more clearly and faster
- And here’s the real shift connect to your work apps
Think:
- Gmail
- Google Calendar
- Google Drive
- Jira
Once connected, Superhuman Go doesn’t just edit your writing. It can take action based on your context.
Examples:
- Scheduling a meeting? It can automatically pull your availability.
- Need to create a bug ticket? It can log it in Jira directly.
- Writing an internal update? It can pull relevant docs from Drive.
This is the difference between AI as a writing tool and AI as a workflow assistant.
The Real Play: Become the Interface of Work
The company says it wants future versions to connect to:
- CRMs
- Internal knowledge bases
- Company systems
Meaning: it wants to understand how your organization works and help you work faster inside it.
This is the territory where:
- Google Workspace
- Microsoft Copilot
- Notion
- Slack
- HubSpot
are all competing.
So the rebrand makes sense.
Grammarly = writing assistant
Superhuman = personal work accelerator
The old name wasn’t big enough for the ambition.
What About Coda?
Remember Coda, the productivity platform Grammarly acquired last year?
The company says it’s considering rebranding Coda under Superhuman as well — meaning:
Your document editor
Your email client
Your writing assistant
All under one integrated AI identity.
This is how platforms form.
Pricing and Access
- Superhuman Go is available now inside the Grammarly extension — just toggle it on.
- The Pro plan costs $12/month (annual billing) and adds multilingual tone + grammar.
- The Business plan is $33/month (annual billing) and includes Superhuman Mail.
And there’s an agent store with small specialized assistants, including:
- A plagiarism checker
- A proofreader
(both launched earlier this year)
Expect many more “mini agents” soon.
Why This Matters
This move tells us:
- The AI productivity market is consolidating fast.
- “Writing assistants” are evolving into context-aware task agents.
- The future of work interfaces won’t be apps — it’ll be AI that lives across apps.
Grammarly couldn’t win that battle as just Grammarly.
As Superhuman, it’s making a bid to become the central operating system for knowledge work.
This is going to get interesting.
